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If I’m Apple, I’m loving Amazon today….
The announced launch of the new “Fire” tablet by Amazon has grabbed a lot of media real estate the last couple of days. Some are heralding this new product as an “Apple slicer”, and others as a “toy”....
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It’s true. Only “love” can break your heart…
“I love your product!” is not necessarily the same as “I love your product!” or “I love your product!” In fact, I may very well love your product and never buy it, use it, desire it, tell others about...
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It’s easier to “commodify” a product than it is a company…
The notion that virtually all products and services have become commodities to some degree is no surprise anymore. The same is true for most B2B solutions. If there isn’t a directly comparable...
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The Selling of the President – 2012…
Joe McGinnis’ classic study of how the 1968 campaign to reelect Richard Nixon is a landmark book in both contemporary political science and in marketing to a broad audience. The revelations that were...
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The end of brand exceptionalism?
The idea has been mounting within me for months, that the age of exceptionalism as an objective has ebbed, to be replaced with a far different value. The adage, “build a better mousetrap and the world...
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I’d rather be good than lucky…
In 1897, Samuel Clements wrote Following the Equator – A Journey Around the World. Its opening lines are, “Be good and you will be lonesome. Be lonesome and you will be free.” These words have stayed...
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Customer Experience and Employee Engagement
The marketplace demands more than a great product. You know that. It starts there, and requires a sound strategy to both position the brand and engender a conversation with the target market. The...
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Is engagement enough..?
Everyone it seems is focused on engaging some group as a way to perpetuate and grow their business. HR wants to engage the employees, Marketing wants to engage the consumer, Sales wants to engage the...
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Selling branded mud in a rainforest…
I find a dark irony in the fact that a company which peddles one of the most cost-ineffective devices for recognizing employee or channel performance, and staked their credibility on one of the most...
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“Look, mom, I’m a commodity!”…
Everything changed once everyone got access to everything they need to make every decision they will ever need to make. Every want, every desire, every unmet need, all of them, can be shaped, defined,...
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